Sunday, February 6, 2011
PageRank and SEO
Am I the only one who does a happy dance when Google sends traffic my way? I've noticed there are more and more searches that return my posts near the top of the first page. If I Google "Galveston Lost Oaks", "Mokulua Island Seabird Sanctuary", "Lake Livingston State Park Shelter", or "Horatio's Restaurant Hawaii" my blog comes up high in the results, and people do search those keywords. Seeing them in my reports prompted me to check. Google likes my pictures, too! I've been getting a lot of traffic to my Lake Livingston State Park story from people searching images.
The higher your PR (page rank), the more likely your website will show up near the top of a search engine keyword search and/or your pictures in an image search. I'm learning as much as I can and trying to see how high I can get my PR. Right now it's a three. If you've installed the Google Toolbar, click on the blue wrench icon, click the general tab, and check the PageRank box to see how Google "views the importance of" any page you visit.
Why do I care? Besides the fact that I'm competitive that way, SEO (Search Engine Optimization) is a marketable skill.